Interesting facts in development
The development of “What’s the Difference” was a test of resilience for the TRIART Studio team. Filming in Chiang Mai presented challenges such as unpredictable weather conditions, electricity issues, and location difficulties. These obstacles required on-the-spot problem-solving and unwavering teamwork to ensure the shoot stayed on track.
The haunting theme of the video—a man struggling to escape his inner demons—demanded a delicate balance of creative direction and technical execution. To capture the eerie and tense atmosphere, the team used dynamic camera movements and dramatic lighting techniques. The mood and tone were deeply influenced by the preproduction phase, where we brainstormed every detail, from plot to storyboards.
Despite the difficulties, every member of the team gave their all, ensuring that each stage, from preproduction to postproduction, was executed with care and precision. The result is a deeply moving music video that combines stunning visuals with an emotionally charged storyline, staying true to Abnormal December’s unique voice and Kaset Entertainment’s vision.
STORYBOARD
CONCEPT ART
STILL IMAGES
ALBUM COVER
Credits
